Product Review | Anastasia Beverly Hills Brow Freeze Styling Wax
Product Review | Anastasia Beverly Hills Brow Freeze Styling Wax ($23, Sephora.com)
Product Details (from Sephora's website): An easy-to-use styling wax that lifts, tames, and sculpts every hair with extreme hold. The Brow Freeze Styling Wax sets every brow hair in place without a stiff feel, residue, or flaking for the feathered-looking brow you’ve always wanted. The universal, easy-to-apply formula is mess-free and provides long-lasting, extreme hold, leaving you with full-bodied brows that last all day.
Review: I've used Anastasia Beverly Hills brow products for years - from the Brow Wiz, Brow Definer, Brow Duo Powder and Clear Brow Gel. If I'm being honest, I have never used a brow wax before. My brows are one thing I keep very natural. I don't put a lot of time and effort to it. I am happy with a pencil, powder or my Wet N Wild Dip Brow version, a brow mascara and I call it a day. When ABH released their Ice Out Collection, this was the only product I wanted to try. Okay, maybe for a hot second the Iced Out Highlighter caught my eye but she was not a pretty as the Amrezy one. Since I'm on a low buy/no buy this year, I waited to get this product but luckily I got it as one of my gifts from Valentine's Day.
I was sold when my friend Leah (@leahgperez) on Instagram did a live-try on in her stories using this brow freeze. So let's get to the basics, this came in a black box with gold and white typography, similar to most ABH packaging. The clear wax is contained in clear tub with a gold screw cap. This consistency of this was is solid but not too firm where you have to scratch the layer to get some product. It does have a slight bounce when you touch it but that's about it. When I first tried out this product (I did a live GRWM in my stories last week), I was not sure how much product to use. Like I said, I've never used a brow wax before so this is very novel to me. Upon first application (using too much product), my brows felt and looked very laminated which was not what I was going for. However, throughout the day when the brow wax dried, it actually looked a lot fluffier than it did upon first application. The wax also did not have a "crunchy" feeling. There's still some give to the brows but they are definitely "frozen". My second time using this product, I was able to get the fluffier brow look since I used a lot less product. I find this very easy to use (once I learned that less is more) and it lasts for a really long time. I prefer using my brow pencil or powder first before applying the Brow Freeze; however, I have seen many apply the Brow Freeze first and then adding more product to their brows. Honestly, I thought this was another one of those gimmick-y releases but it is actually a good product and it works. Now is the price worth $23? For me, yes. Only because I really don't have any other products to compare this to since I haven't used a brow wax since this one came out. Plus, there is quite a bit of product in the tub/container and in my experience, you do not need a lot to make this hold your brows. I also did not have any residue on my brows once it dried.