Product Review | Too Faced Born This Way Naturally Radiant Concealer

Too Faced Born This Way Naturally Radiant Concealer in Medium ($28, Sephora) : Too Faced claims that this concealer instantly hides imperfections, vanish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they’ll think you were Born This Way. This product is oil-free.  It has Coconut Water which helps delicately replenish skin’s moisture levels without over hydrating. It is infused with the resilient Alpine Rose to brighten the skin’s appearance and promote elasticicity. It contains Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance.

I have the Born This Way foundation in Warm Beige and I particularly enjoy using it and it has a good price point, so I decided to try the concealer as well. It has the same packaging as the foundation, only in a concealer form.  It is very creamy and I agree with the claims of providing hydration to the skin. As far as undetectable, that all depends on how much product you apply. For me, I do not use a lot and use it mostly for brightening the undereyes instead of concealing blemishes and such. I use it with a damp Beauty Blender and it goes on seamlessly and blends nicely on the skin.  As far as the no creasing part, let's be honest, you cannot defy mother nature. If you have fine lines regardless of your age, it will show up at some point when you put something on your face. I would say that this concealer minimizes those "creasing effects", not necessarily eliminates them. 

Overall, I love this product. My holy grail concealer was the L'Oreal Visible Lift Opti-Blur concealer but not having an applicator was something I did not like a about that so when I discovered this product, I was sold. The price point is decent. It also has a variety of shades. It is available at stores such as Sephora, Macy's, Ulta, etc. and online, too, so it is very accessible.  Would I repurchase? No doubt.