Product Review | Wet n Wild Beauty Photo Focus Collection

Product Review | Wet N Wild Beauty Photo Focus Collection

Late in 2016, Wet N Wild Beauty came out with their Photo Focus Collection. Long-story short, these products are supposed to create a "your skin but better" results and it also has some light-diffusing properties to give your photos a perfected and polished outcome. They claim that they have tested these products under several lighting conditions to achieve the perfect photo-focused look.  The collection includes a foundation, liquid concealer and a pressed powder.

Wet N Wild Beauty Photo Focus Foundation
$5.99, Walgreens, Rite Aid or Wet N Wild Website

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
*High-performing, breakthrough formula
*Featuring light-adjusting complex to help prevent white cast in photos
*Tested under 7 light conditions with and without the use of flash

I originally purchased the entire set online but when it took so long to even get a shipping notification, I decided to pick up different shades than what I had ordered from Walgreens and Rite Aid.  The in-store shade I purchased was Golden Beige and purchased Bronze Beige online.  When the order finally came after the New Year, I realized that Golden Beige was my true match shade as Bronze Beige had a more peach undertone to it.  The foundation line has quite a variety of shades available, 20 to be exact. They also have a good balance of undertones (i.e. neutral, golden/yellow, peach, etc).  The packaging is a nice clear bottle container with a black top cover.  Surprisingly, I am loving the spatula wand.  I particularly like it because it is not messy.  I do not need to pump it not the back of my hand or on my Morphe mixing palette.  I can directly apply the product on my face and/or my beauty sponge directly from the spatula.  It is also easy to clean by just one or two wipes with a beauty cleansing cloth before returning it back into the bottle.

The foundation has a thinner consistency, which I do not mind at all.  I prefer using this foundation with a beauty sponge as I find that it is very streaky when used with a brush due to the thinner formula.  I like the natural finish of the product.  However, this product moves around on my nose area and I do not have oily skin at all.  I have normal skin and an even complexion.  I have tried it with various primers, and it is consistent when it comes to movement around the nose area throughout the day.  I do not think this is a long-wearing foundation. The foundation also cakes up around my lip area when using a sponge, why that is, I have no idea. The foundation also dries quickly after application, so make sure you apply it on your face in sections versus dabbing them all over.  I have tested and worn this product for two weeks with consistent results mentioned above.  In terms of the prevention of white cast on photos, I did not have any, but for the most part, I do not normally get a white cast on my photos.  For the price point of $5.99 and being a drugstore brand, I am not disappointed by the product as it is extremely affordable.  However, I am disappointed about the claims of being high-performing as the foundation moves around the face, even with a setting powder or a setting spray.  Keep in mind again, I have normal skin and I am not even oily on my T-Zones, and also that fact that I have used several primers to make this product work and it just did not.  Would I repurchase? No.

Wet N Wild Beauty Photo Focus Pressed Powder
$4.99, Walgreens, Rite Aid or Wet N Wild Website

CLAIMS: Your smartphone just met its makeup match. Pack this genius pressed powder in your bag for endlessly amazing photos every time. Light-diffusing pigments give your skin a veil of silky natural looking perfection in photos and IRL. Wear it alone, on bare skin or over Photo Focus foundation for a flawless finish.

*Sets makeup with an unbelievably soft, satin finish
*Reduces shine throughout the day
*Each shade covers a range of skin tones

Similar to what I mentioned above, I also purchased one of the powders online (Warm Light) and one in-store (Tan Beige).  The product has 8 shades out in the market.  I originally wanted to use the shade Warm Light as a powder to set my under eye concealer and Tan Beige as an overall setting powder.  The product itself is dome-shaped, similar to baked powders, however this is a dome-shaped pressed powder not a baked one.  The powders are soft and creamy, although it is a little bit chalky in my opinion.  The powder is very fine and when applied underneath the eyes, it does not do anything.  I have to apply a lot of it just to set my concealer, so that did not work out for me.  As an overall finishing powder to dust on your face, it is okay.  It is nothing like the Sephora Microsmooth Baked Powder or the MAC MSF Naturals, which are both my holy grails.  The packaging is very cheap looking, although it tried to mimic some of MAC's clear top covers with a black trim.  This one is just very flimsy.  I was hoping to take this as a travel stash, but I am not sure the covers will make it safely.  I think this may be a good "touch-up" powder but I cannot attest to that as I do not touch up my makeup throughout the day since I do not get oily and with a setting spray, everything else stays in place once I leave the house in the morning.  No difference noticed in terms of light diffusing pigments for a natural looking perfection on photos.  For $4.99, this is okay.  I probably would recommend this to a younger age group (i.e. middle school to high school aged females) and not to the busy working females who have longer days.  Would I repurchase? No.

Wet N Wild Beauty Liquid Concealer
$3.99, Walgreens, Rite Aid or Wet N Wild Website

CLAIMS: Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.

I was very excited about this concealer, hoping it would be better than the Maybelline Fit Me concealer (yes, I know that everyone loves that product but it did not work me, three times!). The packaging reminds me of the Nars Radiant Creamy Concealer - but it all stops there. There are six shades total for this concealer line. I purchased Light/Medium Beige (online) and Medium Tawny (in-store).  I was hoping to use the Light/Medium Beige shade as my under eye concealer and Medium Tawny on days I do not feel like wearing any foundation.  The first application, it felt nice on the skin but it is hard to blend in my opinion. It is also very drying underneath the eyes.  It has a doe foot applicator but it is hard to get the product out from the plastic container because it is somewhat thick in consistency.  I tried to use it to highlight parts of my face and see if it would blend differently and it did not.  I tried it with different primers as well and also added the Farsali Rose Elixir Face Oil and it just moved the product around the eye area.  While I did not get any white cast on photos using this product, this is definitely not a luminous concealer as it dries fast, also into a matte finish. For $3.99, this was definitely not worth it.  Would I repurchase? No.