Product Review | E.L.F. Moisturizing Foundation Stick in Nude

Product Review | E.L.F. Moisturizing Foundation Stick in Nude ($6, Ulta, E.L.F. Store) : Ulta's website says the creamy E.L.F. Cosmetics Moisturizing Foundation Stick glides on effortlessly for adjustable, natural-looking coverage. Enriched with antioxidants and anti-aging ingredients Shea, Vitamin E, cocoa, grape, avocado, macadamia, and aloe to nourish and hydrate the skin for a soft, smooth, and revitalized look. The twist-up component is easy to use and perfect for on-the-go beauty! Cruelty free and vegan.

I first heard of this particular product from one of my favorite YouTubers, Kathleen Lights.  I could not find this on the E.L.F. website, however Ulta and E.L.F. store carry this product.  I was lucky to find this at an E.L.F. store near me.  I love the price point and packaging.  I have never used a foundation stick before as I have been weary that they might be too dry or cakey on the face but with Kathleen Lights' recommendation and noting that it is very moisturizing and hydrating, I bit the bullet.  Okay, it is not expensive but you know what I mean.  Like most foundation sticks, this has a twist-up/down functionality on dispensing the product.  It is very creamy, moisturizing and hydrating.  It has good coverage.  I have never tried to build it up to a full coverage as I do not like full-coverage application but this will definitely go up to medium.  The product is thick but because of its moisturizing ingredients, it is easy to blend out after applied on the skin.  You can use a brush or a beauty sponge with this product.  I used a brush and then a beauty sponge to even out application.  It is beautiful on the skin.  While the product is slightly thick, it is not heavy on the skin.   While the store has testers, sometimes it is hard to see the actual color on the skin under bright lights in-store.  One thing I dislike about this product is that they only have very few shades available, and when I say very few, I mean like four shades.  Ulta only has three available and at the E.L.F. store they only had three, maybe four but was not in stock.  Nude was perfect on the back of my hand and on my wrist in-store, but was definitely lighter on my face.  It does have a yellow undertone to it, which I like.  This actually made it to the declutter pile due to its shade, but I may just pull it back out and try it out as an under eye concealer.  Would I repurchase? Yes - if it came with other shades that matched my skin tone.