Product Review | It Cosmetics Your Skin But Better CC+ Cream SPF 50

Product Review | It Cosmetics Your Skin But Better CC+ Cream SPF 50  in Tan ($38, Ulta)

Product Details (from Ulta's website):  It truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen. Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it's infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, vitamins and antioxidants that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.

Developed with plastic surgeons, CC+ Cream with SPF 50+ is your anti-aging, hydrating formula infused with high-performance brightening, color-correcting and nourishing ingredients including hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E.

Why You'll Love IT:
#1 best-selling, award-winning formula!
Full-coverage color-correcting cream, anti-aging skincare and SPF 50+
UVA/UVB broad-spectrum physical sunscreen for your skin but better
Anti-aging peptides, hydrolyzed collagen, vitamins and antioxidants

Delivers 7 products all in one:
Full-coverage foundation
SPF 50+ UVA/UVB broad-spectrum physical sunscreen
Brightening color corrector
Anti-aging serum
Pore-minimizing primer
Dark spot corrector
Moisturizing day cream

Everyone and their mother is talking about this CC+ Cream.  I do not a lot of color correcting and do not normally need a full coverage face product which was one of the reasons why I did not purchase this product when the hype first came out.  One of my favorite Beauty Instagrammers, @Boise.Beauty somehow talked me into it with her every day MOTD posts and this was in her every post.  I said to myself, "It must be that good!"  Most of us have at least two to five foundations or tinted moisturizers and most of the time, we rotate them no matter how much we love one or two of them.  She never wavered on this CC+ Cream.  So, when Ulta had their 20% Off Sale, once again, I jumped in the bandwagon.  With the discount, it ended up being $30.40 (retail price is $38).

The funny thing is I originally wanted to try the Illuminating version (same price), but when I swatched it in store, the medium had a pink undertone to it.  They did not have Tan in stock and Medium Tan was just about to be released so I never got the chance to see what that was like.  I wandered off to the regular CC version (which is this one) and found Tan to be my perfect shade (they now have Medium Tan online, so I need to see how that one swatches to use during the cooler months).  

The box packaging is nice, it comes in a silver color with an ombre tone on top and black typography.  It comes in a tube but instead of a squeeze dispenser, it has a pump.  It contains 1.08 fl oz of product which is pretty good.  Most face creams or foundations come with 1 fl oz of product, so anything extra is always a plus.  I noticed there is a light hint of citrus scent in the product.  I am not about scents in my facial products, but this one is not bad at all and it fades pretty quickly.  The texture is a nice consistency, not to thin, not too thick.  Most BB Creams and CC creams are fairly thick.  It applies evenly on the skin and it is easy to blend.  I use a small amount as it goes a long way, plus I like my coverage light and as close to my natural skin tone.  

I do not use this every day so I cannot prove the claims on its anti-aging properties or if it enhances the properties of my skin due to regular use.  I also cannot attest to its pore minimizing properties since I have very small to almost invisible pores on my face.  However, I know that every time I use it, it gives a nice and light natural finish (I use a small amount to achieve this).  It definitely makes my skin tone a lot more even.  I love that it has a high SPF content, which is perfect for the hot weather in L.A. (and summer, too!).  Plus, if you do not happen to have a primer that contains SPF, or if you do not have a facial sunscreen on hand, this one will take care of that.  Though I have not travelled with this item, the packaging is very travel friendly.  I love that all the ingredients are geared toward the health of the skin, whether you have a youthful or mature skin.  As always, I love the hydrating component as I am not about matte foundations or creams.  I do use magnifying moisturizers and primers, but mostly to help my makeup hold together on warmer days not necessarily because I am going for the "matte-look".  I am all about that dewy skin and luckily with my normal skin, it is easy to achieve that with this product.  

Overall, I love the product and its price point.  Ulta and It Cosmetics does have several sales on their website going on throughout the year, so if you would like to try this, that would be a great time to do so if you do not want to pay full price.  QVC also has a lot of good deals on It Cosmetics products and I know they recently launched a mega-size.  Would I repurchase? Yes.  I am looking forward to trying the Medium Tan shade in both the regular CC+ Cream and the Illuminating version.