Product Review | No7 Lift & Luminate Foundation

Product Review | No7 Lift & Luminate Foundation in Honey ($15.99, Ulta & Target)

Product Details (from Ulta's website): No7 Lift & Luminate Foundation is specially formulated to lift, firm and brighten your skin- disguising lines and wrinkles as well as evening out the skin tone to give a flawless look. Perfect for Normal/ Dry and Dry/ Very Dry skin types. Product is hypo-allergenic and contains broad spectrum SPF 15.

Review:  I first heard about this foundation through Jessica (jambeauty89 on YouTube).  I picked this one up from Target.  What I loved about it was Target actually had testers.  Granted the shade I picked out was still a tad lighter but I was able to see if it oxidized or not.  I should have picked up a different shade but if I remember right, it was out of stock.  My only con about this product is a user error for picking the wrong shade, but I really like everything else about it.  

Many drugstore products do not come with boxes and this one did which looked like a high end brand.  The bottle is made out of clear plastic but it had weight to it so it does not feel like cheap packaging.  Another plus is it has a pump.  As far as the foundation itself, I love that it does not oxidize.  It has a nice consistency, not too thin, not too thick.  Many of you know I like light coverage so I use this one to even out my complexion.  It applies smoothly with a brush or beauty sponge.  It stays on for an entire work day and it does not move around the face.  I have normal skin so the claims for it being perfect for Normal to Dry skin types are all true.  It does make my face "lifted" in a sense where it brightens and evens out my skin tone making it look natural but radiant at the same time.  Would I repurchase? Yes, but this time I will get the correct shade.