Product Review | The Ordinary Serum Foundation
Product Review | The Ordinary Serum Foundation by Deciem in 2.1Y ($6.70, Deciem Website)
Product Details (from Deciem's website) : Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.
The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.
Review: Once again, another hyped product or as they call it, "YouTube Made Me Buy It" item. I have heard and seen it everywhere but I did not purchase it until Pro Makeup Artist Wayne Goss said it was one the best foundations ever. Plus for $6.70 a bottle, it's a win-win situation. This is sold by a Canadian company called Deciem who also has various brands of skincare and makeup. The box is a simple black matte finish with white typography. The bottle is made out of plastic (I thought it would be made out of glass just like the NYX Total Drop Control Foundation) with a pump (the pump feels like the Cars packaging finish, sort of rubbery matte material), which I was surprised since most serum foundations come with a dropper (but can be purchased separately). Again, for $6.70 - there's very little complaints that you will hear from me in terms of the packaging.
The product comes in 21 shades which is amazing and rare to affordable foundations. It also comes in a variety of undertones, Y being yellow. This has a very watery consistency as most serum foundations do. It feels very lightweight and has a natural finish, just like skin. If you are anything like me, I use foundation to even my skin tone out a little more, not necessarily to cover any imperfections hence I prefer sheer to light coverage 95% of the time and medium coverage 5% of the time if I am going on events or night time festivities. For me, a little goes a long way with this extremely thin formula but it is high in pigmentation so it covers what I need to even out. I have used this foundation with a few different primers and it works very well (I also bought The Ordinary primer but have yet to use it). This product is long-wearing in my opinion. It blends well with a brush or beauty sponge.
The one thing I did not like is the order fulfillment process. They were back-ordered for months. I ordered mine early May and I did not received it until end of June.
Would I repurchase? Most likely.