Product Review: Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer

Product Review | Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer in Golden Beige ($29, Sephora & Ulta)

Product Details (from Sephora's website): A hydrating, full-coverage, weightless, four-in-one formula that conceals, contours, highlights, and retouches.

This hydrating, buildable, multitasking concealer masks imperfections, smooths, and sculpts skin for natural-looking coverage. It’s infused with coconut water, alpine rose, and hyaluronic acid—skin-loving ingredients that come together for crease-free, weightless wear that's so naturally flawless they’ll think you were born this way..

Review:  I love the Born This Way line from Too Faced Cosmetics.  I am a fan of the Born This Way foundation and Ethereal Setting Powder.  It took me a while to get on the bandwagon on this particular product because I stay away from anything that says "full coverage or super coverage".  I prefer sheer to light foundations and concealers in general.  When Ulta had a 20% off coupon for their Platinum members, I was happy to get this with a discount but Ulta messed up my order - that's another story so I ended up buying it from Sephora.

The packaging is the traditional Born This Way line colors of black and gold with a beautiful semi-frosted glass bottle.  It comes with a pump and .50 oz which is way more than most concealers have (both drugstore and high end).  Everyone and their mothers said it was similar to the Tarte Shape Tape (which I found drying underneath the eyes) so I was not expecting much.  I was surprised by the formula and consistency of this concealer. It is full coverage but because of its consistency, it is easy to blend and you can apply it as light as you wish or build it up to a full coverage.  It is beautiful underneath the eyes - none of the cake face thickness.  It is also very hydrating so it does not dry the under eye area.  The finish is beautiful (whether I set it or not) and it is long-wearing (keep in mind I always set my makeup using Skindinavia Bridal Setting Spray).  

I recommend this concealer especially if you have a normal skin type and tend to have a drier under eye area.