Product Review | E.L.F. Hydrating Camo Concealer

Product Review | E.L.F. Hydrating Camo Concealer in Medium Sand ($6, ELF online and in-store, Target and Ulta)

Product Details (from E.L.F.'s website):  Our Camo concealer just got better! Our new light-weight, full-coverage formula doesn't flake and gives your skin a boost of hydration for a satin finish. Camouflage those pesky spots and under-eye circles with this high-coverage, hydrating and longwearing concealer.

Review:  Concealers are hard for me to try because once I find the ones that works best with my drier under eye area and with my foundations, it is pretty much a done deal.  Currently, Nars Soft Matte Complete Concealer, BH Cosmetics Studio Pro Concealer and Too Face Born This Way Multi-Sculpting Concealer are the three that I rotate on a consistent basis.  They are a huge part of my glam squad, even if I am not trying to look glamorous.  

E.L.F. originally released a matte camo concealer (the original formula) and I did not even bat an eyelash since anything that says matte usually turns me away.  However, I saw that they came out with a hydrating formula and a satin finish, I was curious.  I picked up mine at Target.com (they ship faster than E.L.F.) in the shade Medium Sand.  I originally wanted to pick Light Beige but ended up with Medium Sand just based on the online swatches.  Luckily, it is a good shade for my skin tone and not too bright.  The concealer is packaged in a skin tone colored box with white typography and a cut out window where you can see and touch the product.  It has a clear sturdy plastic acrylic container and a white screw top.  The packaging reminds me of the Kylie Concealers, which at one point were holy grail products but they were not as accessible back then as they are now.  Product accessibility is huge for me when it comes to items being holy grail status.  The doe foot applicator is larger than most concealers and resembles the Too Faced Born This Way Multi-Sculpting Concealer wand.  

The consistency is very cream and easy to blend.  Honestly, I feel that it is similar to the Too Faced Born This Way.  I shared a few check-ins on my Instagram stories (@thelovelist1) about this concealer and it held up pretty well without creasing.  This concealer is long-wearing in my opinion, at least over 9-10 hours.  It has a nice finish on the skin and it kept my under eye area hydrated instead of dry and cakey.  Would I recommend this concealer?  Absolutely.  If you are looking for an affordable alternative to the Too Faced Born This Way Multi-Sculpting Concealer, this is a good one. Plus, for $6, you cannot beat the price for its quality.  

**Below are swatches of the concealers I currently have.  They all work for my skin tone, so if you have the same or close to my skin tone, these shades might work for you.