Product Review | Colourpop Pretty Fresh Hyaluronic Creamy Concealer

Product Review | Colourpop Pretty Fresh Hyaluronic Creamy Concealer in Light 50W ($9.00, Ulta and Colourpop.com)

Product Details (from Ulta's website):  Colourpop's Pretty Fresh Hyaluronic Creamy Concealer is a creamy, cushiony, full coverage concealer that seamlessly blends into the skin leaving a natural, fresh finish. Skin-loving, hyaluronic Acid (aka HA) and coconut water hydrate the skin, while full coverage pigments cover and correct blemishes, this combo leaves you with fresh, perfected skin that lasts all day. Oil free, dermatologist tested, and ideal for all skin types.

Review:  Concealers are a tough one for me after finding a few holy grails such as Nars Soft Matte Complete Concealer, Too Faced Born This Way Multitasking Sculpting Concealer and BH Cosmetics Studio Pro and most recently squeezing its way into the pack, the E.L.F. Hydrating Camo Concealer.  This concealer was not on my radar as I was no longer looking for a good one since I have found perfect ones for my needs.  However, Colourpop's Pretty Fresh line with its skincare properties due to its hyaluronic acid ingredient definitely caught my eye.

The packaging is the same as the entire Pretty Fresh line - a nude pink box with white typography.  The container is made of a sturdy clear acrylic bottle with a nude pink twist cap.  It also has a doe foot applicator, a standard one like many out in the market.  If I need to be concise, it is similar to Kylie Cosmetics Concealer, the doe foot applicator.  I originally intended to purchase Medium 90W but it was out of stock at Ulta (I recently purchased it from Colourpop's website).  I tested the rest of the shades over 90W and all appeared too dark as a concealer.   I was surprised that after testing Light 50W, it seemed like a decent under eye concealer shade so I went with it.  

The consistency is smooth although not as creamy as the E.L.F. Hydrating Camo Concealer.  It does blend well underneath the eye area with my go-to primers and foundations.  It keeps my under eye area hydrated without creasing and breaking apart at the end of the day.  It provides the coverage that I need and it sits beautifully on the skin.  This is a long-wearing concealer and it definitely one of the better ones out in the market. Would I recommend this concealer?  If you love skincare properties in your concealer and prefer a natural coverage, this is worth trying out especially for its price and quality.