Product Review | Born To Glow Naturally Radiant Foundation

Product Review | Born To Glow Naturally Radiant Foundation in Medium Olive #9 ($10, Target)

Product Details (from Ulta's website):  We. Can't. Even. The NYX Professional Makeup Born to Glow Naturally Radiant Foundation is so glowrious. Available in an inclusive range of 45 truly flattering shades, our covetable formula delivers buildable medium coverage and a naturally radiant finish that lasts. This natural glow foundation tube is the key to creating a truly radiant look whether you are looking for foundation for dry skin or foundation for oily skin. This liquid foundation blends like a dream with buildable coverage and even works with your skin to help create a smooth, even-toned look. Featuring a vegan formula with no animal-derived ingredients or by-products. All NYX Professional Makeup products are proudly cruelty-free and PETA certified.

Naturally glow foundation in 45 shades
Buildable medium coverage that lasts all day
Best foundation for a dewy glow
Vegan formula* (no animal-derived ingredient or by-product)

Review:  As mentioned on my previous review, the declutter of my luxury foundations due to their past expiration dates has prompted me to try out a few drugstore ones.  I loved the NYX Born To Glow Illuminator in Sunbeam and when they released the Born To Glow Foundation line I was all about it.  The fact that it comes in 45 different shades is amazing for an affordable brand.   This foundation does not come with a box packaging but in a sealed shrink wrap.  It is contained in a black squeeze tube with white and gold typography.  There is a small clear window where you can see the actual foundation shade.  The shade I have is in Medium Olive #9 (see swatch below).  It is slightly lighter than the other two foundation shades however when applied on the skin, it blends really well and it evens out my skin tone without an obvious white cast look.  The foundation provides a nice radiance on the skin but I do not think it is as long-wearing as the other two drugstore foundations that I am currently trying.  This is similar to a tinted moisturizer, in my opinion.  I do like a sheer to light coverage plus with its $10 price tag, it is not a deal breaker.  The foundation has a nice light consistency that blends beautifully into the skin.  If you love a full coverage foundation, this is not the one for you.  This may work if you have combination skin although if you have oily skin, the dewy finish might add to the shine that your natural oils already produce.  Would I recommend this foundation?  Yes, but only if you do not mind a sheer to light coverage and if you are not looking for something to wear on a full-day or long hours.  It is not a ground-breaking formula; but it is beautiful on the skin.  If you have other tinted moisturizers, you may not need this.