Battle of Filter Foundations | Fenty Beauty Pro Filt'r Foundation VS Huda Beauty #FauxFilter Foundation

Fenty Beauty Pro Filt'r Foundation ($34, Sephora * 1.08 fl oz * 12 months shelf life * 40 shades)

Finally—the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.

Huda Beauty #FauxFilter Foundation ($40, Sephora * 1.18 fl oz * 18 months shelf life * 30 shades)

Packed with a high percentage of ultra-refined pigments, the #FauxFilter Foundation visibly smooths and evens skin texture, diminishing the appearance of blemishes, scars, hyperpigmentation, and redness to create a flawless, airbrushed finish. Enriched with argan oil and centella asiatica—both known for their hydrating properties—this fade-proof formula blends seamlessly with skin leaving it matte, with a hint of sheen for a luminous appearance. Wear it alone for full coverage, or blend it together with the Huda Beauty Complexion Perfection Pre-Makeup Base primer (sold separately) for an even more natural finish. 

Coverage:  Fenty Beauty claims to have medium coverage although many reviews have said it can be built up to a full coverage.  I cannot attest to many beauty influencers' claim of full coverage as you all know I am not a full coverage kind of gal.  Huda Beauty claims to have a medium to full coverage.  In my experience, their claims are true.  It has a very thick consistency and a little goes a very long way that I had to sheer it out quite a bit (pounced that beauty sponge ten million times on my face).

Texture/Consistency:  As you will see on the swatch photo below, Fenty Beauty has a thinner/liquidy consistency than the Huda Beauty foundation that did not budge or move at all.  However, even though Fenty Beauty's has a thinner consistency, it contains very high pigmentation so it does not require a ton of product to cover the entire face.  It feels light on the skin and it is easy to apply and blend due to its light as air texture.  Fenty Beauty will leave your skin with a natural finish without sacrificing coverage. Huda Beauty's thicker texture created problems for me (and for others based on their YouTube reviews) during application.  It did not go well with any thicker or mattifying primer that I used which resulted to a patchy application.  It applied okay with any silicone primer but a good foundation should be able to work just fine with any primer, in my opinion.  Also, Huda Beauty's thicker consistency (and probably whatever ingredient included the strong floral fragrance) clogged my extremely small (almost invisible) pores and caused a few breakouts. The finish of Huda Beauty's foundation is beautiful, you will get that filtered look but it is noticeable that you are wearing makeup, at least for me that's what it looked like.

Price: Fenty Beauty is priced at $34 for 1.08 fl oz of product.  Huda Beauty is priced at $40 for 1.18 fl oz of product.  You do the math.

Packaging: Fenty Beauty at $34 comes with a frosted glass bottle with a pump.  Huda Beauty at $40 comes with a plastic bottle with a pump.  Both box packaging for these foundations are beautiful and sleek.  However, as a consumer - if you are going to charge me more, I need all the bells and whistles with a glass packaging.  If a foundation under $6 such as the Wet N' Wild Photo Focus Foundation and the Maybelline Fit Me Dewy + Smooth Foundation comes with a glass bottle, so should a $40 product.

Shade Selection: Fenty Beauty released 40 shades while Huda Beauty had 30.  I do think that both makeup lines were sensitive to the need of having a wider shade range to accommodate various skin tones.  One thing that I saw on YouTube reviews was Huda Beauty's chart of compatible foundation shades were misleading as it compared their shade range with other foundations.  I chose the shade Tres Leches primarily because of the swatch I saw on Instagram but also it said on their chart that it is comparable to Too Faced Born This Way in the shade Sand, which I have and use.  But it also said it is comparable with MAC NC30 shade.  Now, I do not own any MAC Foundation but I am in Medium Dark in their Next To Nothing Face Color which is nowhere near NC30.

Longevity Factor:  If you follow me on Instagram you know that I have posted a check-in on the longevity of Fenty Beauty foundation.  After 7 hours of wear, being outside on a 90+ degree weather and a nap included, the foundation stayed put.  It did not break up or move around.  It did not make me oily.  This is my go-to foundation when I have long days at work or any work event as it stays in place.  The Huda Beauty Foundation made my face slightly oily which caused the foundation to transfer when I touched the oily areas which then caused the foundation to move around.  It did not take so long for this foundation to break me out so after three uses, I called it quits so I never had a chance to wear it on longer work days or just long days in general.

Final Verdict:  Keep in mind that we are all different - skin tones, skin types, complexions and personal preferences.  Based on my experience with both foundations, I prefer the Fenty Beauty Pro Filt'r Foundation and would recommend it more than the Huda Beauty #FauxFilter Foundation for the reasons mentioned above.  Even if you did not read the entire comparison of both brands, any product that has a strong fragrance and breaks me out in the process is a no go.